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If you market to EU consumers, then it’s vital to ensure you are GDPR-compliant. Continue reading to learn what that entails and how you can create a safer data privacy program.
If you are based in the European Union or market and sell to EU-based consumers and businesses, then crafting a comprehensive data privacy program isn’t just good business sense, it’s required business sense. This is because of the General Data Protection Regulation (GDPR). This law became effective in May of 2018 and described how every company must work to ensure the personal data of EU citizens is kept secure. Failure to do so results in stiff penalties and fines that can cripple a small or mid-sized business.
The following is a look at some of those GDPR requirements and the three essential steps every company should take to create a comprehensive data privacy program that meets those requirements and then some:
First off, note that even if your business is not in the EU nor have had a confirmed sale by an EU consumer, you are still subject to GDPR compliance if you market goods and services to residents of the EU. This is a prominent law with a lot of nitty-gritty details, but the important general requirements made for businesses include:
Except perhaps the last bullet point, all the above requirements are functional requirements for every business, regardless if they are marketing to EU consumers or not. These are requirements that protect your most valuable asset — your buyers — and as such, are conditions all businesses should use to determine if they have a comprehensive data privacy program. Get started meeting that bar with the following three key steps:
These steps are only the start of making a business website, online store, and in-site network secure and protected from data leaks and breaches. Protecting your business isn’t just about staying in line with acronym regulations, it’s also about protecting your assets and keeping your business safe. Contact our team today or subscribe to our blog to stay updated on the latest tips and tech advice that’ll keep your company safe and data secure.